Washing Blood Off Your Hands

From what I understand, I don't believe this was done in an advertising effort, however I thought it was a unique idea. If you're looking for a fun Halloween party idea, I came across this "Scary Ideas". The idea is putting soap died red in the dispensers to give off the effect that you're "washing blood off your hands". Kind of creepy, but the fact that the dispenser has the board game name "Clue" written on it, makes way more sense. It looks pretty cool and kind of brings the game to life. It would be creepy, but cool if this was done and produced to promote the actual game Clue. However I think this is just a party suggestion...

Kelloggs Brands Each Flake

In an effort to beat out its imposters, Kelloggs has started to stamp its logo into each individual flake so consumers know its the real brand, and not a knock off/generic brand of cornflakes. As I understand, its only doing this for Corn Flakes, and not any of their other cerals. It took me awhile to realize in the picture that the brand name was etched into each piece but once I realized it, it looks pretty cool. This website points out that it may not be that neat to stare out early in the morning while you're trying to eat and wake up, which I can totally understand. It does look a bit overwhelming. However every time you eat them you will always remember Kelloggs, and if you are served the generic form you will know right away. If you are a Corn Flakes fan, you will subconsiously be absorbing the brand when you eat it on the regular. Great marketing on their part, even if it was done just to fight off its imposters.

http://www.landor.com/index.cfm?do=thinking.blog&post_id=21038&bhcp=1&bhhash=1#top

Lowes gets creative

While trying to come up with some super creative, purple cow type comps for my Body Shop project, I happened to see Lowes newest commercial for their LowesT prices. I thought it was a very creative play off their own name. Taking something so common, and having it reflect the fact that they are a low price hardware/home improvement store. Using strategically placed letter "T's" such as a lamp post, street sign, jacket it really caught my eye. To me its an outside the box kind of idea, even reminded me of the American Express commercial I blogged about a few days ago. Made me kinda stop and go "I wish I could think of something like that." Hoping this commercial will be inspiration to make my comps more unique and creative!

Why Does Food Look sooo much better in ads?

Is it just me or do you get mad when you see those food commercials, or the pictures on the advertisements? I just watched a spot for Chilies Baby Back Ribs and McDonalds, both of which I would never order, however look pretty appetizing in their commercials. Advertising is supposed to make the food look appetizing and tasty to bring in customers and make them hungry for what they saw in the ads. Fake Foods is a company that specializes in making food replicas for the ads. Wendys, General Mills, Einstein Bagels amongst many others are some of the brands that have used Fake Foods for their advertisements.

Some of the ones that have made me hungry have been:

McDonalds

Wendys

Baskin Robbins

If only their food really tasted as good as it looks on TV and posters!

Hans Brinker= Hilarious ads

In one of my mass comm classes, we were shown an Ad for the Hans Brinker Eco Friendly Hotel in Amsterdam. I absolutely loved it! I think they are hysterical. They also kept it simple and to the point, nothing flashy, just this is who we are take it or leave it. I also really like the fact that they are black and white, with hints of green which not only adds a bit of color but emphasizes their "eco-friendlyness" even more. In the ad, they were able to make fun of themselves and the fact that they are a budget hotel with no frills (or elevator, shower, heat, etc.) and then take a trend (being eco-friendly) and find a way to incorporate it in a humorous way. I would totally stay there if I ever went to Amsterdam. Personally I feel that while on vacation, if it's somewhere exciting, with lots to do, I'm hardly going to spend any time in my room except to sleep, so why pay a lot of money for a nice hotel I'd barely be in for more than a few hours sleeping, when I could save that money to spend on sight seeing and souvenirs?

Heres some links to images of the ads I found off google:

Eco-Shower

Eco-Elevator

Eco-Towel

Eco-Heating

This one is not apart of their eco-campaign but I thought it was pretty funny too!

Smile American Express

Just came across this commercial on Best Week Ever. It's for American Express card. Honestly, I had I not known what it was for before I clicked play, I would have never picked up on it until the very end. Not that that's necessarily a bad thing. The commercial definitely kept my attention. I was busy trying to find the faces in each image such as a chair, purse, bridge... I thought it was a unique, creative way to show faces and emotions without using people. While watching it, it made me want to come up with something that creative as well. Like who came up with the idea of finding a happy face in a gift bad? The images did distract me from listening to what they had to say about American Express but it made me watch it the whole way through until the end when they finally show the American Express card itself, and if they can get me or any audience to sit through an entire commercial, thats saying a lot now a days!