Kelloggs Brands Each Flake

In an effort to beat out its imposters, Kelloggs has started to stamp its logo into each individual flake so consumers know its the real brand, and not a knock off/generic brand of cornflakes. As I understand, its only doing this for Corn Flakes, and not any of their other cerals. It took me awhile to realize in the picture that the brand name was etched into each piece but once I realized it, it looks pretty cool. This website points out that it may not be that neat to stare out early in the morning while you're trying to eat and wake up, which I can totally understand. It does look a bit overwhelming. However every time you eat them you will always remember Kelloggs, and if you are served the generic form you will know right away. If you are a Corn Flakes fan, you will subconsiously be absorbing the brand when you eat it on the regular. Great marketing on their part, even if it was done just to fight off its imposters.

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