Lowes gets creative

While trying to come up with some super creative, purple cow type comps for my Body Shop project, I happened to see Lowes newest commercial for their LowesT prices. I thought it was a very creative play off their own name. Taking something so common, and having it reflect the fact that they are a low price hardware/home improvement store. Using strategically placed letter "T's" such as a lamp post, street sign, jacket it really caught my eye. To me its an outside the box kind of idea, even reminded me of the American Express commercial I blogged about a few days ago. Made me kinda stop and go "I wish I could think of something like that." Hoping this commercial will be inspiration to make my comps more unique and creative!