Smile American Express

Just came across this commercial on Best Week Ever. It's for American Express card. Honestly, I had I not known what it was for before I clicked play, I would have never picked up on it until the very end. Not that that's necessarily a bad thing. The commercial definitely kept my attention. I was busy trying to find the faces in each image such as a chair, purse, bridge... I thought it was a unique, creative way to show faces and emotions without using people. While watching it, it made me want to come up with something that creative as well. Like who came up with the idea of finding a happy face in a gift bad? The images did distract me from listening to what they had to say about American Express but it made me watch it the whole way through until the end when they finally show the American Express card itself, and if they can get me or any audience to sit through an entire commercial, thats saying a lot now a days!